The opportunity
Scale sales through Black Friday without allowing rising acquisition costs to erode margins.
Featured in TikTok’s own case studies.
Bonny’s Smart+ and Spark Ads campaign combined brand and creator content to turn attention into sales. TikTok reports 175% more conversions versus a manual campaign during Black Friday / Cyber Monday 2025.
+1331%Growth since joining Scale
+175%TikTok conversion uplift vs a manual campaign, BFCM 2025
Bedding & sleepCreative testing / Meta & TikTok / Google Ads
The work
Alongside the wider Meta, TikTok and Google strategy, Bonny paired TikTok Smart+ with Spark Ads. Automated delivery worked with a mix of brand and creator content, combining product education with relatable storytelling.
The result
Bonny grew 1331% after joining Scale. Separately, TikTok’s published BFCM 2025 case study reports a 175% conversion uplift for Smart+ versus a manual campaign, showing how the platform could support efficient growth during a competitive retail period.
Read TikTok’s published Bonny case studyMore case studies.
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