Freya$300K/mto$3M+/m
At a profitable customer acquisition cost.
We scale eCommerce brands with creative strategy and profitable media buying.
Watch our approach to creative systems, media buying and financial forecasting, then book your audit.
$750M+
Client revenue generated
$200M+
Global ad spend managed
Senior-led.
From audit to execution
Global.
A global team of 20+
We manage ads across:
Meta
Google
TikTok- + more
Great brands,
Amazing growth.
+52%Year-on-year growth in peak periods
Bigger peak periods. Same discipline.
When peak trading periods arrived, b.box was ready. A clearer account structure and consistent creative testing helped turn that demand into efficient growth.
+1331%Growth since joining Scale
Featured in TikTok’s own case studies.
Bonny’s Smart+ and Spark Ads campaign combined brand and creator content to turn attention into sales. TikTok reports 175% more conversions versus a manual campaign during Black Friday / Cyber Monday 2025.
12× MERA record Black Friday / Cyber Monday
A record Black Friday.
One month after joining Scale, Calibre hit a record Black Friday. That month delivered 6× ROAS on Meta and 11× on Google.
“100x over”In McPhails’ own words
A partnership that paid for itself.
“The investment of working with Joel has paid for itself 100x over.” Regan O’Brien, McPhails. We worked alongside their in-house team, testing new creative and making the decisions behind their campaigns easier to understand.
+213%Revenue growth with higher profitability
Finally, a breakthrough.
Glowie had tried three agencies and two coaching groups. With founder-led creative and a team closely involved in the business, it finally broke through to record months and higher profitability.
+140%Black Friday revenue, year on year
Momentum beyond Black Friday.
A stronger creative testing system helped Marquise make the most of Black Friday. The momentum kept going, with December sales 12% above the pre-BFCM baseline.
+890%Revenue growth, with 10× MER
A relaunch with real momentum.
A rebrand meant starting fresh. Founder-led creative and a rebuilt paid media strategy helped Copini turn the relaunch into its next growth chapter.
+675%Growth, with 15.38× MER
Growth with stronger economics.
FED grew its online business by 675%, with $15.38 in revenue for every marketing dollar spent.
Louis Phillips, founder@louisphillips12209K Instagram followers
4×Growth with paid advertising
Growth you can plan around.
INTVL could finally plan ahead. Cleaner tracking, focused creative tests and disciplined budgets helped make the US its biggest market.
Record salesIn the second month working together
A record month. Just two months in.
Just two months in, Morrison hit a record sales month. Clear communication and content built specifically for paid ads helped the team get there.
Find your levers.
Scale with confidence.
Profit
See what’s wasting budget and inflating acquisition costs. Know what to cut, fix and reinvest.
Creative + Brand
Turn market and competitor research into distinctive creative that builds your brand and converts, supported by an industry leading testing system.
Media Buying
Find the account structure, bidding and budget moves to reach fresh buyers and scale within your profit targets.
Data & Financial
Connect ad performance with your margins, cash flow and revenue forecasts. Model what you can afford to spend and what profitable growth could look like.
Reviews
★★★★★
“They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets.”
Candice YuMarketing Manager, b.box
★★★★★
“Matt and his team have gone above and beyond in elevating our account’s return, and building out strategies to continually grow our digital footprint.”
Edin ZecevicCo-CEO, Calibre
★★★★★
“Matt and his team provide very clear and transparent communications, as well as an ad specific content strategy, which has seen us achieve a record sales month in only the second month working together.”
Anthony MinchinHead of Digital, Morrison
★★★★★
“We have historically only operated in-house so it was a big jump to find someone outside the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations.”
Regan O’BrienMcPhails
★★★★★
“We’re incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months.”
Luke MarshallCo-Founder, Freya
★★★★★
“The growth has been 4X, but the best way I can describe it is the predictability. We know if we put X amount in this week, we’re going to get this much out. That has been revolutionary for our business.”
Louis PhillipsFounder, INTVL
★★★★★
“Their approach, communication and results have made a tremendous impact to our business and I look forward to continuing to work with them furthermore.”
Nic HawkerHead of Marketing, Cushla Whiting
★★★★★
“Unlike most agencies, the team at Scale work with you like a partner of the business, and are elite operators with great communication who get things done efficiently at a high standard.”
Chloe ZhuFounder, Glowie
★★★★★
“We have grown by over 190% since starting with them, growing our business month on month. Matt has been amazing, helping us navigate the paid advertising space.”
Tyler SmithFounder, FED
★★★★★
“We are struggling to keep up with demand and only just got started with Scale Digital. They understand ads at such an expert level.”
Tarik AFounder, La Luna
★★★★★
“Scale Digital is an integral part of my marketing team and has helped me substantially grow my online business.”
Dana BurrowsFounder, Banded Together
★★★★★
“One of the best audits we've experienced. Matthew highlighted bottlenecks and provided actionable suggestions to optimise and improve our business and our ad accounts.”
Sasha SgarbossaCo-Founder, GRNS
★★★★★
“Scale Digital have nurtured us after some very challenging experiences in the digital marketing space while still offering strategies and open communication about how and when to scale our business. My only regret is that we didn’t sign up with them sooner.”
Jemima MitchellCo-Founder, Sista Said So
Understand the psychology.
Then scale the account.
I started Scale Digital with one mission: Run the best possible campaigns for purpose driven brands, so they can grow as quickly, profitably and sustainably as possible. This journey has led us to running some of the largest ad accounts in the world, with a philosophy of constantly trying to push the boundaries of performance marketing & eCommerce growth.
We work alongside your leadership team, combining cutting-edge creative and media strategy with commercial discipline. The goal: grow profit, win market share and build lasting brand value.